29
December 2005
DVM Technology goes international with Genico™
Broadband Telephony
Overseas
expansion in 11 countries by 2007
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Kuala
Lumpur, December 29, 2005 –
DVM Technology Bhd takes a step closer in realising
its international expansion plans with the release
of Genico™ Broadband
Telephony today.
Genico™ Broadband
Telephony is the industry’s first complete
class of carrier-grade broadband telephony solution
for international telecommunication carriers,
mobile operators, network service providers
and Internet Service Providers.
Approximately RM7 million
has been invested in researching and developing
Genico™ Broadband Telephony
since 2002 to surpass stringent requirements
from the international telecommunication industry,
said DVM Technology Bhd executive director Chen
Chee Peng. “This launch is a major milestone
for us. Genico™ Broadband
Telephony is the first of its kind complete
with back-end systems, broadband telephony service
components and end-user front-end client interfaces
for devices.”
“Being complete is a
very important distinction in the telco industry
as other solutions are focused only on the back-end
or end-user front end. More importantly, it
surpasses high standards and will be exported
to the international telecommunication industry,
in line with our five-year international expansion
plans announced last year,” he said, adding
this contributes to efforts in branding Malaysia
as a technology exporter.
DVM Technology aims to export
Genico™ Broadband Telephony
to telcos in 11 countries, excluding Malaysia
(in alphabetical order) by 2007. These countries
are Australia, Brunei, China, Hong Kong, Norway,
Pakistan, Philippines, Saudia Arabia, Singapore,
Thailand and Vietnam. In these countries, telco’s
feedbacks have indicated that conventional voice
calls profitability have become razor thin.
These telcos seek innovations
to increase either usage frequency or call duration.
“With Genico™ Broadband
Telephony, telcos can offer their corporate
and residential subscribers compelling reasons
to use broadband telephony services instead
of focusing on offering low margin-low call
rates packages,” said Chen.
Being able to offer compelling
reasons is important. Telcos have not yet seen
mass subscriber acceptance although broadband
communication technology like Voice over Internet
Protocol (VoIP) to make voice calls is not new.
A Forrester Research report released this August;
"VoIP Liberates Voice from the Phone"
found 70 per cent of respondents to its survey
indicated having no interest in switching to
a VoIP service because telcos haven't made a
compelling case for their services. The report
recommended telcos focus on providing subscribers
with compelling reasons and not price.
“This report provides
an important lesson. The majority of subscribers
do not find cheap broadband voice calls persuasive.
In order to overcome this mindset, telcos can
combine and package different services in Genico™
Broadband Telephony to form
compelling reasons to attract subscribers,”
he said, explaining these services include two-party
video calls, connectivity to Public Switched
Telephone Networks, Global System for Mobile
communications, Internet Protocol and 3G networks,
multi-party conferencing sessions, call transfers,
collaboration tools and more.
Note:
DVM Technology and NGC Systems will showcase
Genico™ Broadband Telephony
at HP OpenCall Insight Days 2006 to be held
Shanghai, China from 19-20 January 2006. Genico™
Broadband Telephony will also
be showcased at the MSC Products & Services
Showcase, in Jeddah, Saudi Arabia where DVM
Technology is the sole Malaysian representative
in showcasing communication technology.
About Genico™
Genico™ is the first in the world with
its suite of complete Broadband Telephony communication
solution. The current Genico™ solution
includes Genico™ Broadband Telephony,
Genico™ 3G Personalized
Mobile Video Content Delivery Systems, Genico™
IPCommunications, Genico™
Voice, Video and Instant Messaging Conferencing,
Genico™ Music Ring
Back Tone
(MRBT), Genico™ IVR
(Interactive Voice Response), Genico™
ClickToTalk and GenCom™.
Genico™ is intended for telecommunication
operators, service providers and Fortune 500
companies. For more information about Genico™,
please visit www.ngc.com.my.
About DVM Technology Bhd
DVM Technology (www.dvm.com.my)
was listed on Bursa Malaysia Bhd’s Malaysian
Exchange Of Securities Dealing & Automated
Quotation Bhd (MESDAQ) on January 2, 2004. It
recorded a turnover in the financial year 2003/
2004 of RM11.47 million and turnover for the
financial year 2004/2005 is RM 11 million. It
has four subsidiaries with regional activities:
DVM Innovate Sdn Bhd, a communications system
integrator; DVM IntelliSource Sdn Bhd, an Outsourcing
Service Provider; NGC Systems Sdn Bhd, a software
research and development in converged communication
solutions and next generation network services
unit and; Key Alliance Sdn Bhd, a technology
solution distributor.
About NGC Systems
NGC Systems (www.ngc.com.my)
creates innovative Next Generation Network and
converged communication technology, solutions
and services based on Internet Protocol (IP)
technology. Located in the heart of Malaysia’s
research-and-development centre at Technology
Park Malaysia (TPM), NGC System invents new
converged communication innovations which it
licenses to users like consumer device manufacturers,
mobile telecommunication service providers,
voice and video technical support centers, Governments
and financial institutions. NGC Systems is a
wholly-owned subsidiary of DVM Technology Bhd
(www.dvm.com.my),
a public-listed company in Bursa Malaysia’s
MESDAQ. For more information about NGC Systems
or Genico™, please visit www.ngc.com.my.
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