Genico - Products & Solutions

Tones for All Reasons, and All Seasons

What ring tone do you feel like today?

Music Ring Back Tones (RBTs) are now a crucial part of the mobile communications experience, and are especially in high demand by the youth crowd, who form the bulk of the subscriber base for mobile operators.

The dull tones traditionally heard by users waiting for their calls to connect can now be replaced with the latest hit music, iconic sounds, popular tones and a host of other audio clips that are at once expressive and relevant to today’s mobile users.

For subscribers, this provides yet another platform for personalising their mobile experience; they can select RBTs to fit different times of the day, days of the week or even individual contacts. Furthermore, they can even able to surprise callers with RBTs to celebrate special occasions such as birthdays and anniversaries. This makes Genico® MRBT a low-risk, high-margin offering with a rapid Return On Investment for operators, as there is a very high demand for RBTs amongs mobile users.

Genico® MRBT comes with the flexibility to serve any service providers, fixed lines and mobile phones, and can be heard on any type of phone set. Other value-added services such as caller identification routing, send-a-greeting, call filtering and missed call notification come pre-packaged with this unique personalised mobile ring back tone solution.

Key Benefits & Advantages

	High ROI with high margin, high availability and rapid returns.
	High demand for personalisation guarantees a high captive audience.
	Deep personalisation offers even more sources of revenue generation.
	Great savings with cost reductions of up to 70% compared to similar solutions.
	Fast-to-market with quick large-scale rollout features and ease of integration with CPE.
	Fully compatible with traditional PSTN messaging devices and POTS phones when used with a media gateway device.
	Complete with Content Management, Service Provisioning, Subscriber Management and Subscriber Self-Care using IVR or browser.
	Access is determined by unique user classes, thus improving security.
	Digital footprint tracking with built-in audit tools for monitoring electronic footprints and transactions for access audit purposes.
	Easy expansion into the 3G market when combined with solutions such as Genico® 3G Video RBT.

Key Features

	Music Box : Favourite tones can be added to a music box that plays tones in a sequential order. Callers will hear different tones whenever they call.
	Personalisation Features : Preset different tones for times of the day, days of the week, dedicated callers and special dates.
	Phonebook Management : For simple management of caller number and creation of caller groups.
	Content Management : Allows management of media based on Song Artist, Category, Expiry Date and more. Supports multiple content providers.
	Device Independence : Can be used on all mobile handsets.
	Automated Maintenance : Manual maintenance is minimised to avoid human error.
	Operation, Administration & Maintenance Features : A broad range of OA&M features to enable easy management of subscribers, billing, reporting and customer support.

Contact us for more information on our Music Ring Back Tone solution.

Express Your Individuality with Compelling In-Call Content

Isn’t it time you put your personality on the line

Like Music Ring Back Tones, Background Music (BGM) now takes center stage when it comes to enhancing mobile communications, appealing to the need among youth to express their attitudes, mindsets and lifestyles.

Background Music sets the mood with unique ambient sounds, hit songs, popular tunes and a bevy of other audio delights to the caller experience, providing a personalised setting for conversations.
With Genico® Music4Us, subscribers have total control over their Background Music; they can increase or decrease the volume as well as stop or replay their BGM without interrupting their conversations.

Subscribers can also select different BGM tracks to be played during different times of the day, days of the week, or even based on individual contacts.

Genico® Music4Us is a flexible, easy-to-implement solution that can be applied to any operator, fixed line or mobile phone. It can be heard on all phone sets, from traditional POTS to the latest 3G phones. Genico® Music4Us can also be enhanced with value-added services such as caller identification routing, send-a-greeting, call filtering and missed call notification.

Key Benefits & Advantages

	High demand for personalisation guarantees a high captive audience.
	Lucrative additional income stream for operators and service providers.
	Deep personalisation offers even more sources of revenue generation.
	Device-independence ensures flexibility of use on any platform.
	Fully-automated maintenance tasks to minimise human error.
	Fast-to-market with quick large-scale rollout features and ease of integration with CPE.
	Fully compatible with traditional PSTN messaging devices and POTS phones when used with a media gateway device.
	Complete with Content Management, Service Provisioning, Subscriber Management and Subscriber Self-Care using IVR or browser.
	Access is determined by unique user classes, thus improving security.
	Digital footprint tracking with built-in audit tools for monitoring electronic footprints and transactions for audit purposes.


Key Features
	Music Box: Favourite tones can be added to a music box that plays tones in a sequential order. Callers will hear different tones whenever they call.
	In-Call Control: Subscribers can increase or decrease BGM volume as well as stop, play or replay a BGM without terminating a call.
	Personalisation Features: Preset different tones for times of the day, days of the week, dedicated callers and special dates.
	Phonebook Management: For simple management of caller number and creation of caller groups.
	Content Management: Allows management of media based on Song Artist, Category, Expiry Date and more. Supports multiple content providers.
	Tune Database: Content can be sourced from multiple providers and easily imported.
	Automated Maintenance: Manual maintenance is minimised to avoid human error.
	Operation, Administration & Maintenance Features: A broad range of OA&M features to enable easy management of subscribers, billing, reporting and customer support.

Contact us for more information on our Background Music solution.

Push Mail

Pushing the Boundaries of Email

So where would you like your email

For a majority of email users out there, the answer would probably be, “Wherever I go.”
Today’s individuals rely on their email to stay informed in order to make informed decisions while on the move. Time is money and mobility is everything; receiving emails via mobile phone is no longer a luxury, but a necessity.

Mobile email solutions, however, have been known to be expensive, rigid and difficult to use. That is, until Genico® Push Mail was developed.

There are many obvious advantages to this innovative push email service. For one, users won’t need to invest in a smart phone or dedicated device because Genico® Push Mail can be used on any ordinary phone with MMS capabilities. Genico® Push Mail also supports both POP and IMAP email servers, allowing users to receive messages from multiple accounts.

With Genico® Push Mail, users don’t need to constantly log on to receive email as they will be pushed, like an SMS, to their phones. This not only increases convenience and ease-of-use, but saves on mobile battery usage as well.

Users also have complete control over who they want to receive messages from, what they want to receive and when they would like to receive emails on their mobile phones. This eliminates spam and junk mails, and further enhances the mobile email experience.

Key Benefits & Advantages

	In-demand service ensures high pick-up rate and increased revenue generation.
	Hassle-free push mail concept; emails received without logging on.
	Highly-customisable, allowing users to define what, when and from whom they would like to receive emails.
	Easy-to-use web-based administration to customise the user experience.
	User-defined file formats including Microsoft Word, Excel and Powerpoint as well as Adobe PDF documents.

Key Features
	Flexible System: Support for MMS and SMS, POP and IMAP Mail Servers, as well as postpaid and prepaid services.
	Web-Based Administration: Allows subscribers to define a wide range of delivery preferences including auto notification, scheduling and overrides.
	Centralised Collection: Collects email from multiple accounts and delivers them directly to subscribers via their mobile phones.

Contact us for more information on our mobile email solution.

Express Beyond Words

Isn’t it time your SMS did more?

With the advancements in mobile technology, subscribers are no longer satisfied with conventional text messaging. The pressure is on operators to provide exciting, compelling SMS products to fulfill fast- expanding subscriber demand.

Genico® PocketTalk is an innovative Voice SMS solution that allows subscribers to deliver fun, personalised messages via MMS. Subscribers dial an assigned number and are guided through a simple process to record their messages, which are then delivered to the recipient.

Voice SMS adds an emotional edge to messages, and are especially useful for those who are shy or introverted but wish to express themselves to their friends, family or loved ones without seeing them face to face.

For operators, it is a high-demand service that provides an additional income stream without a heavy investment in new infrastructure. What’s more important is that Voice SMS acts as a precursor to Video SMS, and can be used to drive traffic from 2G to 3G usage, further expanding revenue-generating opportunities.

Key Benefits & Advantages

	High-demand messaging service with strong subscriber interest.
	Instant income generation with low-investment add on to traditional text messaging.
	Easy to use, only requires a short code to be dialled. Convenience also leads to increased usage, which translates into increased revenue.
	Personalised and innovative, allowing subscribers to send messages to acquaintances in a fun and engaging manner.
	Easy expansion with a variety of plug-ins including Genico® 3G PocketTalk.

Contact us for more information on our Voice SMS solution.

Brand Engagement That’s Truly Heard

Who wants to listen to advertisements when making a call?
With Genico® TickleAds, we’re thinking EVERYONE.

Genico® TickleAds is ideal for brand owners looking for an innovative, effective and personalised mobile advertising solution that directly engages a captive and willing audience.

Subscribers to this unique advertising platform opt to receive advertisements based on their preferences, and listen to selected advertising messages when making outgoing calls. They can interact by requesting further information on the advertised brand via SMS. Subscribers are then rewarded with giveaways such as monthly free minutes and rebates for listening to advertisements.

With Genico® TickleAds, branding has never been more engaging.

Key Benefits & Advantages

	Fully targeted marketingwith callers voluntarily opting in to hear ads on specific products and services.
	Updated customer demographic datawith half-yearly profile renewal mechanism.
	High measurabilitythrough reporting that tracks the play count of ads and provides full demographic data on the subscriber base.
	Non-intrusive, permission-based platform that gives the subscriber the freedom of choosing the advertising they want to listen to AND enjoy rewards for doing so.
	Enhanced interactionis possible because callers can request a follow-up call or SMS to find out more about the advertised brand.
	Bottom-line friendlyas the cost per impression is very low.
	Additional revenue streamthrough increased ad spend.
	Device-independent and regulations complianttechnology that does not disrupt the ringback tone of other service providers, circumventing restrictions on possible inter-operator interactions around the world.
	Subscription-based servicerequiring registration where users provide personal and demographic information, enhancing the targeting effectiveness of brand owners while allowing subscribers exposure only to brand messages they have opted for.
	Easy expansion with a variety of plug-ins including Genico® 3G PocketAd.

Key Features
	For Subscribers: Profile Management and Rewards.
	For Brand Owners: Reports, Campaign Management and Ad Placement Servers.
	Other Features: Device-Independence and Customer Support.

Contact us for more information on our mobile advertising solution.