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Carry the Ad in your pocket! |
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Where’s the best place to put your advertising spend?
How about directly in the hands of the target audience? |
Mobile advertising solutions allow brand owners and advertisers to capitalise on the growing number of mobile telecommunication subscribers through advertising messages that are personalised, relevant and delivered to the right individuals.
Genico® 3G PocketAd complements mass media advertising campaigns by delivering brand messages directly to the desired audience through their 3G mobile phones. This effectively increases the reach and penetration of brand initiatives – and the value of advertising dollars. In-depth campaign reporting also allows advertisers to test and measure their campaigns, tweaking and altering their messages in response to user feedback. |
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Key Benefits & Advantages |
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Convenient and intuitive, combining standard video call and Dual Tone Multi-Frequency (DTMF) features to allow access to video channel advertisements. |
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Invaluable feedback as the system collects and collates reliable, on-the-spot responses from users. |
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Promotes viral marketing as users can easily share interesting video advertisements with their acquaintances, further expanding the reach of branding messages. |
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Highly quantifiable as the solution collects accurate viewer impressions, providing auto-tabulation and click-based campaign reports to determine ROI for each campaign. |
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| Key Features |
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For Subscribers: Profile Management and Rewards. |
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For Brand Owners: Reports, Campaign Management and Ad Placement Servers. |
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Other Features: Device-Independence and Customer Support. |
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| Contact us for more information on our mobile advertising solution. |
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Live entertained, carry the entertainment!
Entertaiment in your pocket! |
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Where would you like to be entertained?
How does everywhere sound? |
Mobile video services allow 3G users to access dynamic content from their homes, offices, or even when they are on the go. And thanks to the increasing adoption of 3G mobile phones driven by the decreasing cost of owning these devices, the market for mobile video entertainment is now as wide open as ever.
Genico® 3G PocketClips is a breakthrough interactive video portal designed to cater to the needs of an increasingly demanding 3G entertainment market. It is essentially a mobile video authoring, management and distribution solution aimed at delivering exciting and compelling video content.
The portal itself is highly intuitive and fun to navigate with low user-end requirements. All that is needed to access the endless selection of mobile videos is a 3G phone.
Apart from providing a deeply immersive and highly stylised experience, Genico® 3G PocketClips also addresses the needs of the largely ignored hearing-impaired market.
Genico® 3G PocketClips is the new standard in end-to-end mobile video solutions, delivering vibrant video content from multiple genres including news, fashion, politics, education and music while offering opportunities to grow 3G subscribers, services and, of course, revenue streams. |
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| Key Benefits & Advantages |
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Low cost deployment as it operates seamlessly with third-party technology. |
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In-demand service guarantees higher ROI and greater share of subscriber’s wallet. |
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Increases 3G usage by providing more videos and more choices, leading to increased revenue. |
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Fast-to-marketwith a rapid video service development and deployment platform. |
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Variety and range featuring an eclectic selection of mobile videos ranging from comedy and drama to politics and fashion. |
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Sleek and stylish 3G video portal offers a unique mobile interactive experience. |
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| Key Features |
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Interactive Personalisation: Allows subscribers to personalise mobile video selections and save their favourite clips to an online video library. |
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Video Portal: Provides easy access to view and share mobile videos with other 3G subscribers. |
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Video Share: Starts a video call conferencing session that allows multiple subscribers to watch and chat about the same mobile video simultaneously. |
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Video Inbox & Alerts: Automatic alerts are delivered to subscribers whenever new clips are added. Clips that have not been watched will be stored in a video inbox. |
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Contact us for more information on our mobile interactive video portal solution. |
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Live the passion, carry the action
Sports in your pocket |
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How do you connect with the high-value sports-loving crowd? |
By providing them access to exciting, relevant and up-to-date content, of course.
Sports has, and always will have, a large, passionate and oftentimes vocal following. However, the mobile industry has yet to properly leverage on the popularity of the sporting scene, offering limited and oftentimes bland content to this high-potential crowd.
The advent of 3G mobile technology, however, now enables dynamic, compelling and interactive sporting content to be streamed directly into the eager hands of sports fans.
With solutions such as Genico® 3G PocketSports, service providers can now fulfill the dreams of sporting enthusiasts everywhere. Genico® 3G PocketSports is an innovative and intelligent sports video clip authoring and delivery service for 3G devices and Session Initiated Protocol (SIP)-based end-user clients.
Featuring advanced sports video features such as MatchTalk, which allows simultaneous multi-user viewing and voice conferencing, LockerRoom, an online media library that allows subscribers to save, replay or forward their favourite clips, and MyChoice, a personalisation feature that builds clip playlists based on keywords, Genico® 3G PocketSports offers sports junkies an engaging, interactive channel to satisfy their desire for mobile sporting action. |
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| Key Benefits & Advantages |
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Highly specialised targeting of high-value users provides potentially lucrative returns. |
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Additional revenue stream as it expands 3G usage beyond the usual voice and messaging services. |
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Extensive savings as Genico® PocketSports eliminates the usually high operational and management cost of deploying a similar service. |
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Increased revenue drawn from fully-automated ad overlay insertion process. |
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Unique applications such as MatchTalk, LockerRoom and MyChoice create compelling reasons to subscribe to the service. |
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High turnaround time where clips with embedded commentary can be created easily and rapidly. |
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| Key Features |
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MatchTalk: Allows multiple subscribers to watch the same sports clips and chat simultaneously. |
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LockerRoom: An online media library where subscribers can save their videos, replay them or send them to other subscribers. |
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MyChoice: A clip personalisation features where clips are added based on user-defined keywords found in text commentaries within the clips. |
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MyWhistle: Sends an alert to subscribers to accept, save, decline or begin receiving a streaming clip. |
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Match Video: Automatically creates text commentaries using a push button method to describe ongoing sports action, eliminating the need to manually key in text commentaries. |
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Innovative Ad Insertion: Allows service providers to easily insert contextual brands or images into any video clip. |
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| Contact us for more information on our mobile sports solution. |
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| Live Connected, make friend in a pocket! |
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Could your soul mate be just a click away?
Whether it’s for friendship, romance or just to meet new people, you can now connect with interesting, and interested, individuals through your mobile phone. |
Leveraging on the power of social networking and the far-reaching potential of 3G, the possibilities for connecting with individuals with shared interests, dreams and worldviews are infinite.
Built on the principles of the highly-popular speed-dating concept, Genico® 3G PocketLove is a mobile social networking solution that incorporates SmartMatch, an intelligent system that identifies the compatibility of individuals.
SmartMatch creates groups of six participants based on preset criteria. These participants will share in a video conference call, and will each spend an equal amount of time with another participant of the opposite gender. At the expiry of the time limit, participants will then indicate their preference or dislike.
When two individuals of opposing genders indicate mutual preference, their contact information is automatically exchanged. Genico® 3G PocketLove is a unique and powerful mobile solution that helps expand the social network of users; and the revenue potential of service providers. |
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| Key Benefits & Advantages |
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High ROI with high-margin, high-availability and rapid returns. |
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Secure and private where the details of each user remain confidential until a successful match occurs. |
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Convenient and hassle-free as it eliminates the need to physically attend speed dating sessions. |
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Instant gratification with successful matches being sent to users at the end of each session. |
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Easy-to-use with no handset reconfiguration or client downloads required. |
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Quick access as any 3G user can just switch on the service and meet new people with similar interests. |
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Hassle-free; just click to socialise, minus time and cost barriers. |
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| Key Features |
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Intelligent Pairing: The SmartMatch feature intelligently pairs individuals based on their language and age preference for increased compatibility. |
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Speedy Sessions: Each session lasts only 12 minutes. These quick bursts of excitement ensure a low degree of emotional risk and a high degree of fun. |
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Total Privacy: The names, mobile numbers and other personal details of subscribers are protected by high-security protocols that reveal only the an ID to other participants in a session. |
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Mutual Consent: Personal and private data will only be exchanged when both parties in a session agree to do so. |
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Instant Access: Any subscriber using a 3G mobile phone can access this service via a video portal with no downloads, no installations and no hassle. |
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| Contact us for more information on our mobile social networking solution. |
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Celebrity Personal Connection In The Pocket! |
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Why love celebrities from afar, when you can get up close and personal? |
Now, all it takes is a mobile phone for fans to stay in touch with their favourite singers, actors, athletes and iconic personalities, and for stars to interact with their passionate fanbase. With mobile celebrity content solutions, it’s easier than ever to connect superstars with super fans.
Genico ® 3G PocketStar is a rich media 3G mobile video service that boasts a stunning array of features to keep celebrities and fans abreast of each other. On one hand, subscribers can leave messages for their favourite celebrity; and maybe get a personalised video call in return! Subscribers gain access to exclusive insights, dynamic content such as documentaries, previews and news feeds, and instant alerts on what’s new with celebrities; they can even opt to receive weekly video greetings from their idols!
Celebrities, on the other hand, can use Genico® 3G PocketStar as a cost-effective, convenient and direct avenue to delght their existing fans, and grow their fanbase. Fans can be kept informed of the latest news and happenings as well as events such as new launches, upcoming performances and other publicity-garnering activities.
All this is delivered via an advanced mobile interactive video platform that comes complete with a 3G portal, IVR, as well as authoring and distribution management system.
So with Genico® 3G PocketStar, you can expect stellar performances not just from the stars, but your bottom-line as well. |
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| Key Benefits & Advantages |
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Increases revenue by providing a unique, high demand service to subscribers. |
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Significant cost savings as celebrities can now reach their fan base through a more affordable medium. |
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Get up close and personal with any celebrity through one-on-one video calls. |
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Instant alerts when chosen celebrities publish content. |
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Premium content including music videos, interviews and celebrity biopics. |
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Promotes sharing by allowing subscribers to start video conferencing sessions to watch video clips and share opinions. |
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Unique meet-and-greet platform where celebrities can interact with fans in an innovative and personalised manner through mobile devices. |
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High accessibility as no handset re-configuration or client downloads are required. |
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Secure and hassle-free alternative for celebrities to talk to their fan base. |
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Instant gratification as fans have instant access to their favourite celebrities. |
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Easy expansion with a variety of plug-ins including Genico® 3G PocketLove, Genico® 3G PocketClips, Genico® 3G PocketSports and Genico® 3G PocketAd. |
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| Key Features |
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StarShare: Allows subscribers to forward video clips of their favourite stars to others fans and friends. |
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StarTalk: A one-click video call conferencing feature that allows multiple subscribers to view the same celebrity video clip and chat simultaneously. |
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StarBox: A 3G video clip storage system where subscribers can store or retrieve celebrity video greetings. |
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Red Carpet Sightings: Automatically broadcasts alerts to subscribers when their chosen celebrities add new content. This feature can also be used to deliver branding and promotional campaigns to targeted subscribers. |
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Red Carpet Library: A personalised online video library where subscribers can save, replay or send their favourite clips to other fans. |
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Red Carpet Personalised: Allows personalised celebrity video highlight alerts to be sent to heighten subscribers’ experience of being in the same video sphere as their favourite celebrities. |
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Snap in Value Added Services: Provides a platform to add in complementary value added services such as mobile wallpapers of celebrities, ring tone music from celebrity albums, and much more. |
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Contact us for more information on our mobile celebrity solution. |
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| Tones You’ll Want to Watch! |
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| Why just be heard, when you can show yourself to the world? |
While ring back tones (RBTs) allow individuals to express their personalities through music, audio clips, popular tunes and other ambient sounds, the proliferation of 3G technology has made it possible to enhance this experience.
Mobile video ring back tones are the next step in the evolution of RBTs, allowing the personality of users to shine through via personalised video content.
Genico® 3G Video RBT allows mobile subscribers to personalise video ring back tones on their 3G devices based on a range of criteria including time of the day, day of the week and even specifically for individual contacts. For even deeper customisation, special video ring back tones can also be selected for important occasions such as birthday, anniversaries and festivals.
Genico® 3G Video RBT can be accessed via any 3G mobile phone, and can be further enhanced with value-added services such as caller identification routing, send-a-greeting, call filtering and missed call notification. So now, users can let their personality shine through in more ways than one.
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| Key Benefits & Advantages |
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High ROI with high margin, high availability and rapid returns. |
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High demand for personalisation guarantees a high captive audience. |
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Deep personalisation offers even more sources of revenue generation. |
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Fully compatible with 3G, PSTN, GSM, CDMA, IP devices and even Session Initiated Protocol (SIP) phones. |
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Fast-to-market with quick large-scale rollout features and ease of integration with CPE. |
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A complete system with Content Management, Service Provisioning, Subscriber Management and Subscriber Self-Care using IVR or browser. |
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Access is determined by unique user classes, thus improving security. |
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Digital footprint tracking with built-in audit tools for monitoring electronic footprints and transactions for access audit purposes. |
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| Key Features |
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Personalisation Features: Preset different videos for times of the day, days of the week, dedicated callers and special dates. |
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Phonebook Management: For simple management of caller number and creation of caller groups. |
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Content Management: Allows management of media based on Song Artist, Category, Expiry Date and more. Supports multiple content providers. |
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Operation, Administration & Maintenance Features: A broad range of OA&M features to enable easy management of subscribers, billing, reporting and customer support. |
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| Contact us for more information on our mobile video ring back tone solution. |
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Video Call Centre
Carry the Inbound & Outbound Call Centers in the Pocket! |
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Is your call center as efficient and productive as it should be?
More importantly, does it meet the demands of today’s subscribers? |
Whether it’s to make a purchase, place an order or get help for a service-related issue, today’s mobile subscribers depend on call centers for far more reasons than ever before.
Because increasing call center personnel to cope with the additional traffic would also translate into elevated overheads, employing a 3G-enabled video call center solution would be a more cost-effective alternative.
Genico® Video CallCenter enables call center managers to significantly lower operational costs by optimising the capacity of the existing workforce to handle more calls, more efficiently. What’s important is that this solution comes with advanced features that can expand a conventional inbound or outbound call center in a 3G video call center without overhauling the current system.
Genico® Video CallCenter improves efficiency by streaming video content of commonly requested items to subscribers, freeing up call center personnel to handle more complicated requests. As an added advantage, Genico® Video CallCenter is also be used for promotional purposes, delivering mass video information on new products, services, launches and others. |
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| Key Benefits & Advantages |
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Shortened average call duration through implementation of a 3G video interactive interface, rule-based routing and easy insertion of video clips. Call center service personnel can stream video instructions to subscribers requesting information on common items, freeing them up to deal with more complicated issues. |
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Reduces waiting fatigue by streaming exciting video content to on-hold subscribers, giving the impression of a shorter waiting time. |
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Enhanced service with video IVR. Complements conventional IVRs with an easy-to-understand menu to cater to a new spectrum of 3G subscribers. |
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Unique customer experience as call center personnel can now greet 3G subscribers in person through video calls. This adds a much-needed human touch to call center services. |
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Powerful, easy-to-use tools for deployment and management of video campaigns. These tools allow call centers to target specific markets and generate instant feedback from a qualified market population. |
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Unlimited opportunities with up-sell and cross-sell possibilities. 3G video calls can be used to promote new services, packages or products. |
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Easy integration with the flexibility to work seamlessly with other components such as CRM, billing and payment gateways. |
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| Key Features |
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IVVR & Rule-Based Engine: Increases the effectiveness of call centres by leveraging on the vast benefits of video calls. |
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Specialised Components: Includes Genico® Video Inbound CallCenter and Genico® Video Outbound CallCenter that cater to the specific needs of inbound and outbound call centers. |
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Wide Range of Functionalities: These include Incoming Video Calls, Video IVR, Call-Hold Advertisement Insertion, Campaign Scheduler, On-demand Video Instruction Playback and a host of others. |
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Contact us for more information on our video call centers solution. |
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Expression Beyond Words |
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Not content with conventional MMS services? |
As 3G mobile services become more affordable, the demand for more exciting, more fun and more personalised messaging applications has spiked as well.
Dull, unfriendly applications that exclude the massive 2G subscriber base no longer apply, as today’s sophisticated mobile users seek expressive entertainment solutions that are universal, vibrant and easy to use.
Genico® 3G PocketTalk was developed to enable mobile and value-added services operators to offer an intuitive and exciting avatar-based messaging service to meet the demands of the dominant youth mobile user segment.
Genico® 3G PocketTalk takes MMS to another level by offering a wide range of avatars that can be used by subscribers to spice up their messaging. These avatars can be accessed via video calls for 3G subscribers and MMS for 2G users.
This innovative solution spans a universal subscriber base, requiring no special handset or client to be used. 2G operators in emerging markets can deploy the default Voice SMS service as a precursor to Video SMS, while hybrid 25/3G operators can use it as a vehicle to migrate 2G subscribers to 3G via Video SMS. On the other hand, pure 3G operators can increase 3G traffic by taking advantage of the avatar messaging feature.
So, with Genico® 3G PocketTalk, a brand new messaging experience is brought to life in the form of state-of-the-art avatars. |
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| Key Benefits & Advantages |
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Boost revenue by converting 2G users to 3G users, tapping into a far more lucrative income stream. |
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Flexibility of using VideoSMS for developed markets or simple VoiceSMS for emerging markets. |
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Instant income generation with a universal services accessible through any 2G or 3G mobile device. |
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Additional revenue streams from the use of value-added services such as premium avatars, advertising-supported avatars, and many more. |
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Easy to use, only requires a short code to be dialled. Convenience also leads to increased usage, which translates into increased revenue. |
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Wide choice of avatars both enables endless modes of self-expression and attracts a greater mix of subscribers. |
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Personalised and innovative, allowing subscribers to send messages to acquaintances in a fun and engaging manner. |
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Contact us for more information on our video sms solution. |
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